Organization name : _____________________________
1. Purpose
Give the most important purpose a “1″, next most important a “2″. Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________
2. Site Organization
Please label pages you desire and cross out the rest.
Total number of pages decided upon ___________ .
3. Site and Domain Names
Site Name on Masthead: ____________________________________
Domain Name It must be registered through your web hosting service and approved by a domain registration service before you can use it.
Domain name ____________________________ Â Â Â ___Desired ___Already Registered
4. Masthead Graphic
It is very helpful if you will include a copy of your company’s letterhead, brochures, catalog, etc. so we can see how you present your company image.
__Â Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__Â Photo or drawing of product?
__Â Typeface preference __________________________________________
__ Preferred colors in palette (PMS colors?) _______________________________________
__ Other ideas _________________________________________________________
5. Color and Accents
For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the webpage. Your preference:
May we include a link at the bottom of the welcome page which reads “Website Designed with Care by CompuTec Systems INC”? (You are under no obligation to say yes.)  ___Yes ___No
6. Navigation System
The navigation system of all our Standard Website Packages includes:
- Links from the front page and sectional pages to every page in the system to enable Web search engines to “spider” and index content on every page.
- Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.
- Search Engine is useful on larger sites of 20+ pages to help visitors quickly find what they’re looking for. (Extra charge)
7. Basic Page Elements
These are the important items which appear on nearly every webpage on your site (except the “home” page).
- Page titles which show at top of Web browser only
- Top-of-page graphic based on the design of the masthead graphic
- Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
- Text. Body Font Style: ___________________ (recommend Times New Roman)
- Image Map by Image Map bar
- Standard company ID near bottom of page
- E-mail response link to the following e-mail address: _________________________
- Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?
Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.
8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.
- Clipart tends to look a bit tacky on websites. We recommend photos.
- Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
- Stock photos obtained from ClipArt.com and other stock photo sites.
- (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate.)
For an extra charge, we can equip your webpages with:
- Sound, either MIDI musical background or mp3 files for music or voice.
- Animated GIF images. We make animations for an extra charge.
- Shockwave Animations We make animations for an extra charge.
- Flash Animations We make animations for an extra charge.
- Video clips We make animations for an extra charge.
9. Response Forms
What is the purpose of your response form?
__Â Guestbook for visitors to record comments
__Â Request for information
__Â Survey of customer preferences
Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For one or two products we recommend using ShopSite Lite with a secure server. We charge extra to set up the ordering system.
10. Web Hosting Service
We provide 1 year free hosting for your site on our servers. You may choose or recommend a different provider :
Web Hosting Service _____________________________________
Phone: _____________________________
E-mail for support or help ______________________________
11. Registering and Advertising Your Website
Consider:
- Advertising your Website to Web search engines that index the Web
- Giving customers a good reason to come by offering them something
- Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
- Purchasing Web advertising
- Becoming active in several of the thousands of Internet news groups and mailing lists
- Developing a “signature” mini-ad attached to all your e-mail messages
- Making your website part of one or more of the many “malls.”
- Including your e-mail and Web addresses on all your company’s print literature, stationery, and display advertising
- E-mail newsletters
Information about number of visitors to your website can usually be obtained from your Internet Service Provider or Google Analytics. We do not include page counters on our Standard Website Packages
We submit your information to Web search engines to “register” your website after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most important keywords.
12. Maintenance
Target Date____________________
Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate.
Target Date for final payment to be made and your Web Site to be advertised:
_____________
On behalf of my organization I approve the above plan which I have developed with CompuTec Systems to construct a website, and I authorize CompuTec Systems to use this Website Planning Worksheet as the basis of the project.
Signature _____________________________________Â Date_________________
